Tags are lightweight ways of grouping subscribers. For example, one might want to send some content to subscribers who open lots of emails, or inversely those who open few emails. One way to do this is to use the Poppulo reporting to identify such subscribers, and then tag them as "Engaged" or "Unengaged". Once the appropriate content has been prepared, it can be sent to the subscribers identified by this tag.
|Field name||Description||Type/Allowed values|
||The tag's name||Text|
||A description of the tag||Text|
||Indicates if this tag identifies a tester group (deprecated)||Boolean|
<tag name="All Testers" uri="https://api.newsweaver.com/v2/example-account/tag/All%20Testers"> <description>Testers</description> <test>true</test> <link href="https://api.newsweaver.com/v2/example-account/subscribers?tags=All%20Testers" rel="http://api-info.newsweaver.com/v2/rels/tag.subscribers" title="Subscribers tagged with (All Testers)"/> </tag>